"I found Coleridge Kennard a fussy little person who seemed very anxious to keep the paper strictly Conservative. Because it only cost a ha'penny, people thought it should be radical, but he wanted it to fight communism and all that nonsense: that's why he took it up. But if it couldn't be made to pay, of course he'd have to drop it ultimately. Nobody seemed to know how to make it pay: the advertisements were increasing, but the circulation didn't seem to budge."
FH did persuade Kennard to make him editor and was successful in reviving its fortunes.


