Company promoter. Hooley was tremendously successful for a short period at the end of the nineteenth century. He was involved in deals including companies such as Dunlop, Bovril and Schweppes, but went bankrupt in 1898 and was sent to prison. FH did not think him a crook but rather reckless in his enthusiasms.
FH claimed that he was largely responsible for the success of the Bovril promotion, and said that Hooley described him as knowing 'more about Bovril than almost anyone'.